Meet The Team

Leif Hartwig

Chief Executive Officer

"Entrepreneurs turn dreams into reality, affecting all of our lives in many positive ways. It is my honor to have developed a platform to support their heartfelt endeavors."

Leif Hartwig
Leif Hartwig draws on over 30 years of experience in the software startups and financial service industries. Mr. Hartwig built enterprise software companies including SquadPod, a SaaS company. Leif also founded and launched TruQuest Corporation, a corporate coaching program, that helped generate billions of dollars in revenues for companies including, State Farm, Nationwide, and Prudential. Additionally, Leif has raised over 200 million from private investors. Leif earned the Sterling Award in Scottsdale as the Best Small Business in 2017 and the prestigious Aragon Award for Best Innovative Software Collaboration Company in the US 2016. Leif served as Chairman of the Board for The American Heart Association in Tucson, AZ, and as a board member for the Tucson Medical Foundation. Leif has a BS degree in Business Administration from the University of Arizona.

Todd Lawson

Chief Financial Officer

"Details are important in all aspects of business finance – especially early-stage fundraising.  While valuation seems to get all the attention in a negotiation, the devil’s in the term sheet details.  The success of all aspects of business depends on the attention paid to detail."

Todd Lawson

Todd Lawson is an experienced financial executive with over 30 years of experience with expertise in global operations, revenue management, M&A, accounting, tax, venture capital and private equity fundraising, and legal administration. Todd has 12 years of experience in public accounting with a top-tier international CPA firm.  Several of Todd’s past companies have experienced successful exits including 41st Parameter (acquired by Experian), AFS Technologies (recapitalization through TPG Group), and, most recently, Commerce Signals (acquired by Verisk Analytics). Todd has successfully raised over $250 million through venture capital and private investor sources including a private equity-backed SaaS software enterprise. Todd is a CPA and has a BS degree in accounting from Arizona State University.

Polly Traylor

Chief Product Accelerator

"Life is all about relationships. Providing an effective mechanism for people to connect and build successful business relationships that could - quite literally - change lives is extremely rewarding and exciting for me.

Polly Traylor

Polly Traylor has over 14 years of experience in operations and administration in the U.S. Congress, higher education, and private business. Polly started her career on Capitol Hill as a staff member for U.S. House of Representative, Gene Taylor. She also worked for one of the largest telecommunications companies in their governmental relations department assisting with lobbying efforts. Polly played a key role in two research centers at the University of San Diego where she coordinated community outreach efforts including a mayoral debate. As a project manager for a private manufacturing company, she streamlined sales processes, increased customer retention, and coordinated marketing efforts to strengthen brand awareness. Polly is a team player who thrives on high-energy environments and collaboration with others to produce successful outcomes. Polly has a BA in Communications from Mississippi State University.  

Madeline Ondrejech

Program Director

"Passion is what keeps people going and striving for the best. Without passion, the world would be an extremely lackluster place. Life should be filled with passionate endeavors."

Madeline Ondrejech

Madeline Ondrejech comes to WealthVP with over 10-years of business experience. Madeline was a west coast representative for one of the largest Unions in the nation where she hosted presentations and performed client outreach to over 3,000 groups. She also was in business development for Robert Half, one of the largest staffing firms where she and her team managed and staffed positions for large enterprise companies. As the Program Director for WealthVP, Madeline oversees our go-to-market strategies and helps build and manage key client/consumer relationships. Madeline graduated from the University of Arizona with a BS in Psychology and Sociology.

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