Redefine Connections with WealthVP’s New Video Feature

At WealthVP, we’re redefining how investors and founders connect. Our platform makes it easier than ever for entrepreneurs to meet the right investors who share their goals and values. Now, we’re taking this mission to the next level with our newest product feature - the integration of videos onto Company Explore Cards. This addition lets you tell your story in your own words, allowing investors to see the passion, expertise, and unique vision behind your business. Whether you’re building the next industry disruptor or scaling a proven concept, this feature is designed to help you stand out and build meaningful connections.

The Impact of Video

Video is a powerful tool in today’s digital-first world. It’s no longer just a nice-to-have addition, it’s a must-have for businesses looking to stand out. According to Forbes, audiences spend an average of 17 hours per week watching videos online, and 94% of users watch videos to learn about products or services. Videos engage viewers by combining visual and auditory elements, making information more memorable and emotionally resonant.

Video not only helps viewers to retain information better, but also has been proven to boost conversions significantly. When used effectively, video pulls back the curtain, allowing viewers to truly connect with you and your business. Ready to get started on curating your Company Card to showcase your team, company, and mission? Reach out to us today!

Here’s why adding a video to your WealthVP profile is a smart move for differentiating yourself and your business:

• Grab Attention in a Crowded Space: The investment landscape is competitive, and your profile needs to make a lasting impression. A video allows for you to showcase your energy and passion behind the project, expertise, and give investors a reason to pause and learn more about your company. Think of this as your elevator pitch brought to life.
• Build Credibility and Trust: Investors want to see the real people and action behind a company before making a financial commitment. A video provides a face and voice to your work and your mission, creating a sense of trust and transparency that text alone can’t achieve. When investors feel like they know you, they’re more likely to engage.
• Showcase Your Unique Value: A video is the perfect platform to communicate what sets your business apart. Whether it’s technology, a product, or a personal story that inspired your business, a video allows you to share it in a compelling, memorable way.
• Enhance Discoverability: WealthVP’s upgraded Explore Page now features advanced search and filtering options, making it easier for investors to find companies that align with their interests. By adding a video to your profile, you increase your chances of standing out among competitors and appearing in relevant searches.
• Drive Action: Videos are inherently action-oriented. When done correctly, they inspire viewers to take the next step - whether that’s scheduling a call, requesting more information, or diving deeper into your profile.

Tools to Help You Get Started

Creating a high-quality video doesn’t have to be a daunting task. Here are a few resources to help you create a professional and compelling video for your WealthVP profile:

• Upwork: If you’d rather focus on your business and leave video creation to an expert, Upwork is a fantastic resource. This platform connects you with skilled freelancers who specialize in video editing. You can browse profiles, read reviews, and hire someone whose experience matches your needs. Whether you need advanced editing, motion graphics, or a simple polish, Upwork offers a range of professionals to fit your budget. Start by posting a job with your requirements and watch the proposals roll in.
• InVideo: For those who want more control but still appreciate some guidance, InVideo provides an easy-to-use online video platform. It offers a vast library of templates, stock footage, music, and text animations. With drag-and-drop tools and pre-designed features, you can quickly create polished videos - even if you’re not a seasoned editor. Plus, InVideo’s customer support and tutorials can help you maximize its capabilities.
• iMovie (Mac Users): iMovie is a free, beginner-friendly option available to Mac users. It allows you to edit video clips, add transitions, incorporate music, and include text overlays with ease. While it’s simple enough for novices, iMovie also offers features like color correction and video stabilization to project a professional edge.

Whether you choose a professional editor on Upwork, a user-friendly platform like InVideo, or a straightforward tool like iMovie, these resources can help you create a standout video that captures your unique story and vision.

Tips for Creating a Memorable Video

Creating a compelling video doesn’t require a huge budget, but it does require strategy. Here are some of our best tips to help you make the most out of WealthVP’s new video integration feature:

• Focus on the Story, Not Just the Pitch: Investors want to understand the journey behind your company. Share your mission, the problem you’re striving to solve, and what inspires you to keep working towards it. A narrative-driven approach resonates more than a sales-focused pitch.
• Highlight the Team: People invest in people, not just ideas. Introduce key team members, especially the founder(s), and let them share their passion for the business. This helps investors connect with your team on a personal level.
• Keep it Concise and Impactful: Attention spans are short - your video should be no longer than 2 minutes. Focus on the most critical points: what your company does, why it matters, and your vision for the future.
• Prioritize Visual and Audio Quality: A clear, well-lit video with high-quality audio speaks volumes about your professionalism. While you don’t need a studio setup, make sure your video looks and sounds polished. Avoid distracting backgrounds or poor lighting.
• Incorporate Visual Elements: Use visuals like product demonstrations, customer testimonials, or graphics to make your video more engaging. Showing, not just telling, can be a powerful way to illustrate your value proposition.
• Be Authentic and Confident: Speak naturally and confidently, as if you were talking directly to an investor. Practice beforehand, but avoid over-rehearsing - it’s okay to show your personality. This isn’t about creating perfection, it’s about connection.
• Include a Call to Action: End your video with a clear next step. It can be as simple of a phrase as “Let’s connect to explore a partnership” or “Reach out to learn more about our vision”, to make it easy for investors to know how to follow up.
• Test and Refine: Before uploading your video, get feedback from colleagues, mentors, or friends. Small tweaks can make a big difference in how your message is received.

By opting into WealthVP’s new video integration feature and following these tips, you’re not just adding another piece of content - you’re creating a strategic tool that could make all the difference in attracting the right investors to your company.

WealthVP is the most efficient and cost-effective way to match with active, vetted investors. Ready to start making connections? Fill out our Company Form here. Your next great partnership is just around the corner!